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STARGATE OPERATIONS: • View topic - Sci Fi to Syfy: Syfy Has Its Best Year Ever
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Sci Fi to Syfy: Syfy Has Its Best Year Ever

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Doran Kev

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Post Sun Jan 03, 2010 8:35 pm

Sci Fi to Syfy: Syfy Has Its Best Year Ever

The opinions in this artical are by no way that of the S6.


When Dave Howe stepped up to the plate at Sci Fi, took the reigns of the network and started heading them towards their new future, he wanted to expand on the number of markets the network was in, which included the youth market (demographic). Howe was also concerned with replacing their flagship television series, Battlestar Galactica & expanding on Ghost Hunters.

As Syfy rebranded itself, it also took the high road to trying to create improved quality content for the channel. In the fracas of it all, they “repainted” the familiar fun that was Stargate and created Stargate Universe – much to the angst of the core Stargate fans.




In most cases their approach seems to be working… But as with any TV network change, some fans will get left behind as that network attempts to improve or change their overall number of viewers.

First, the Numbers:

The network needs to make money to survive. The fan base they had was stagnant. A stagnate demographic is a death knell for a network when the same viewers are coming to watch their product. For survival’s sake, they need new blood tuning in every week.

For both Syfy’s new and old shows, they did well.

Warehouse 13 brought in 3.9 million viewers, making it the most successful series in Syfy history. (Of course, they slap it in the summer line up where there’s little competition, but hey, whatever works. Right?

Eureka (They specify the 2nd half of season 3) brought in 3.15 million total viewers. That’s the first time Eureka has had more than 3 mil viewers.

Ghost Hunters 5th season saw 3.05 million total viewers. That made it their best season in key demographics.

Destination Truth’s third season had 2.2 million total viewers. Its best season ever in key demos

Stargate Universe’s first 8 episodes Live+7 DVR ratings numbers gave SGU an average of 2.64 million viewers. The first 8 episodes of SGU had 26% more viewers than the 5th season of Stargate Atlantis. (It’s odd how they keep comparing things to SGA’s 5th season.)

With Sanctuary, its Live+7 DVR stats is averaging 2.16 million total viewers.

Scare Tactics viewership was up 34% in total viewers, averaging 1.47 million total viewers.

The Rebrand Is Working

It’s obvious that the rebranding is helping Syfy surge forward in many categories. It looks like the network regrouping is helping some of our favorite shows outperform their previous records. Sure, Stargate Universe doesn’t agree with some, but it is doing the job that the network has hoped for and that’s draw in viewers or retain the BSG demographic who like dark, human angles to their sci-fi.

Syfy moved from its 9th place position among cable entertainment networks to 6th in 2009. They’ve had the best year in 17 years with various demographics as new viewers represented a 12% increase in viewer numbers.

Even Syfy.com has seemingly benefited from the rebranding as the site has seen a 10% boost in visitors, averaging 3.6 million unique visits.

So sure, Dave Howe knows what he’s doing. Some shows will benefit, some fans will benefit. But with Howe focused on the bottom line, some fans are going to be left behind. It’s a shame, but it is what it is. If the network grows, some sci-fi fans will reap the reward, while others are shown the door.

Sound off Screen Rant readers. We want to know what you’re thinking.

Sources: NBC / Syfy Press, TV By The Numbers
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tank20032002

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Post Tue Jan 31, 2012 1:39 pm

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

Now if they could get rid or Wrestling that would be fantastic
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Zathras

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Post Tue Jan 31, 2012 4:39 pm

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

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bluejedi

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Post Tue Jan 31, 2012 8:57 pm

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

Oh come on, I thought that wrestling was Sc-fi. It does have brightly clothed men flying around and pounding on each other, just like in the comics and such. Just kidding, the wrestling needs to find a new home. Give us more of the classic series in rerun.
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Lady Barbossa

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Post Wed Feb 01, 2012 4:03 am

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

The Wrestling is on PLENTY of other channels... like USA for example.

SyFy has seriously dropped the ball. This channel more than sucks, it's just WAY off what it was once all about. I have little to no desire to watch anything on there (maybe Ghost Hunters, IF I can sit down to watch it), but tired of the unlikeable shows! It's ending up just like History! Lots of crap shows that have NOTHING to do with the meaning of the Channel.

I honestly think it's time for someone to make another channel that is REALLY devoted to Science Fiction.


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tank20032002

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Post Wed Feb 01, 2012 10:21 am

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

I thought FX was SyFy the other day because of the cool movies (Transformers, Xman, and Hulk perviews). What about V, Super Natural, and Smallville just to name a few that are on other channels. Lets get up enough money and buy Syfy and make it SyFy again. So lets start buying stocks and band together and be that 51%.
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Logan

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Post Fri Feb 03, 2012 8:13 pm

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

Fox and the CW have some pretty good scifi shows...Fringe, Supernatural, Grimm, etc. And BBCAmerica is my new favorite channel. Doctor Who, The Fades. Heck, even Chiller plays Buffy all the time.

SyFy has some really good shows...Warehouse 13, Eureka (last season coming up!), Alphas, etc. They have some shows that do qualify as scifi even though I'm not a big fan, like Being Human, Lost Girl or whatever it's called, and a few others. The problem I have is that they have such short seasons. 6 episodes and then you have to wait for months. I hate that! If they had long seasons, around 20 eps or more like the good old days of tv maybe shows would be able to find and keep audiences.
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Zathras

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Post Fri Feb 03, 2012 8:45 pm

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

Is it really 6 eps? Well that could be the problem right there!
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Overlord

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Post Sat Feb 04, 2012 9:44 am

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

But it seems to me that SyFy is trying to compete with a station that already exists: Chiller. Most of it's returning shows and new shows are horror and Goth where as Chiller shows all that and more. The original premise to Science Fiction is being lost to the network. Even Chiller has picked up The Outer Limits.

When will Syfy go back to what they were designed for and be unique again? Even showing reruns of Battlestar Galactica, all the Stargate series, Star Trek series, and some of the old 70's and 80's scifi would work .... instead of Wrestling!
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DeryniLord

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Post Sun Feb 05, 2012 1:28 pm

Re: Sci Fi to Syfy: Syfy Has Its Best Year Ever

SyFy has lost its core and focus... it certainly is not what it used to be and I'm sure I can speak for most SciFi fans in saying that the station has lost a lot of supporters and than the change of direction has not been a positive thing for SciFi fans.
Matt Snyder
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